A few things to consider when pricing a blog

When it comes to selling or buying a blog, or just being interested by the potential price of one, the means of establishing a price are quite tricky. The factors needed to be taken into view should be analyzed accordingly, as only a thorough evaluation with offer a good idea of the value a blog has. Here are some of the most important of these, together with a few guidelines, in the hope of making the action of pricing websites easier.

1.Pricing tools

The futility of website pricing tools is to be firstly considered. Their accuracy is based on statistics such as page rank, number of incoming links, competition for traffic details and Alexa rank, which, frankly, offer a poor idea about your blog’s value, either much too high or too low than its actual one. Due to the algorithms they employ, website pricing tools should be avoided in establishing a blog’s price.More


2.Blog income

By having a close look at a blog’s income and how that income improved over time, one can orient himself and name at least an approximate value. This is the main element a buyer takes into account and thus a vital element in the situation of a transaction. By listing down all the accounts of income from your blog, be it Google Adsense or otherwise, and having proof of every one of the income sources, one will attain the credibility needed when a transaction is to occur. However, some information such as the CTR need to be blocked out due to Google’s rigid legislation regarding the issue. After summing up all the income sources, you can also used that sum for drawing potential buyers, as a means of advertising. The amount of income per year is sure to attract the eyes of the would-be buyer.



Having a blog trafficking tool installed is imperative, as the supervision of the overall traffic, as well as other related aspects, can play an important role when it comes to selling your blog. Tools such as Google Analytics cand help you keep track of traffic, as well as having proof of how visited is your page. Details like this are to be used in the same way as the income, as a means of advertising and of obtaining credibility in the eyes of the buyer. However, it is not as easy to post a clear amount of money based on how many visitors you get; but one can have an approximate price for each visitor, by the simple division of the monthly income with the number of visitor yielded by the blog trafficking tool. Note that this is just a very approximate idea.


Newsletter receivers and RSS subscribers are important when you measure your blog’s value. Of course, RSS subscribers only offer limited information regarding the readership of your blog, but it does tell a pretty heavy word in the eventuality of a blog sale. When it comes to newsletters, the main advantage is the control you have over what you send, and how your readers receive advertising, and given this element, a vast list of subscribers is a powerful asset in the eyes of the buyer. However, this alone is not enough to state an accurate price, so we must include other elements to advertise with.


5.Articles and site’s age

Number of articles and the age of the site. These are two elements that can be sometimes related, if we take into view the number of articles per month ratio. Although these two factors are under the ones mentioned hitherto, they can be added in the mix of calculations. A high number of articles could increase the attractiveness of your blog, and furthermore it is a proof of the fact that people maintain interest in the fields you are writing. So it goes with the age of the site, the fact that you have been writing for a prolonged period of time gives some testimony to a steady level of interest for your writing. Thus, one shouldn’t leave these two out of the bargain.


The Search Engine Results Page is also a good asset. If you provide a good proof of the site’s rankings, but data like this is not meant to be made public. These are confidential pieces of information, and divulging them to the wrong people can lead to increased competition with your site.

In conclusion, the various sources of information for establishing a blog’s value should be mixed in a sensible way so as to reflect a correct sum. You can simply add up your values, or combine them in the way you seem fit, with the most prominent asset having the biggest value, and the others following. Details like these are left to each seller individually, as the list shown here provides just some guidelines one can use when deciding to price his blog.