This question pops up due to the rapid growth of blogging. But how to put a price?
Well i will try to answer to this question presenting the best techniques to determine how much your Blog is worth. Next question form you side is : Why not using a website pricing tool? and the answer is simple : they don`t have accuracy because this tools , in general , take in consideration the statistics ( pagerank , links to it , traffic details etc.) generating a price to high or to low .
In my opinion the income of a blog shod be the first factor to take in consideration when buying or selling.In case of selling is important to have a proof of the previous month incomes , at least , in order to consolidate your trust with a potential buyer.
Pay attention to not disclose any confidential information when showing proof of income , as example if you are using Adsense you shod erase information such as your CTR if you don`t want to lose your account.
Make sure if you have received income through several different sources to provide information for each one in order to have a large view on this subject. The next thing to do when providing your blog income is to total up per month/trimester/year and if you transfer this information to a graphic chart it will be a good approach in order to catch the eye of a potential buyer.
The total income is not the only factor to take in consideration , this is only the first step in pricing your blog.By providing additional statistic data you increase the value.
The traffic statistic correlated with the income statistic will show the tred of the blog and by providing a large amount of information about the traffic like ( region , time , peek hours, etc.) you will bust up your price and help the potential buyer to calculate more precise the rate of return of investment.
Like for the income statistics the traffic statistic shod be provided per month/trimester/year and all the data correlated in order to obtain a price per visitor that will determine the potential o of the blog.
The next think to take in consideration is the number of subscribers witch is a important statistic factor by proofing that a precise number of people read your content that you publish each day. Similar think is with the newsletter members with a plus due to the fact that you are able advertise products or services very easy to them, so another point to increase the price.
Other important factors to take in consideration are the number of articles that you have published on your blog, the site age, the SERP (Search Engine Results Page) and a detailed table of the keywords you are ranked.
By using this list of factors you could make , fore sure, a realistic calculation as to how much your Blog is worth but don`t forget one think “A Blog is only worth what someone is willing to pay”