After allowing domains written with characters outside the Latin alphabet, ICANN  has recently accepted the entry of more domains on the web, and we expect to see in the near future even domains like .coke or .cannon or whatever the client wishes it to be. These are expected to be seen starting with 2012.

However, the tax for introducing a private domain like this makes it possible only for strong companies, with rumors telling about a registration fee of about 185,000 $, and a yearly tax of about 25,000 $ added to this, making a personalized domain a commodity few can afford.